Skip to main content


Want a website? Start here: Things I need to consider before I talk to my designer.

You want to have a website for your growing business, but do not know where to start? Whether you are a first time entrepreneur or have been around the block a couple of times, having a checklist of things to consider before you start on your project always helps. In this blog, we give you a checklist of some important points you have to consider before you decide to embark on this process. How will I find a good website designer/developer? The first place to start is your immediate circle. Word-of-Mouth. Reach out to your family, friends and associates to ask if they know someone who can sit with you and help you navigate this journey. Ask for past references. Chances are that you will end up finding someone who meets your needs through these channels.  If this does not work, widen your net. This is where your trusty friend Google comes to help. There are many websites you can find freelance website designers whole are willing to work on your project with your budget. Don't be shy

Top 5 Posts of 2020

Below is a list of 5 of our most visited blogs of the year 2020.  1. Email marketing tutorial for small businesses As the name suggests, this is a tutorial for small, mid-sized businesses We use Mailchimp as our email automation provider in this tutorial. If you have ever wondered about email marketing or Mailchimp, this is a great place to start.  Want to send out a weekly or monthly newsletter to your audience, but don't know how to? Read this blog post and follow along. 2. Google My Business: A tutorial for small businesses Our next most visited blog of 2020 is another tutorial aimed at small, to mid-sized businesses.  Have you ever wondered about using the free tool called ' Google My Business ' offered by Google to grow your business. If so, you have come to the right place. In this post you will learn about how to start using this tool for your business. 3.  Google AdWords or Facebook advertising: Which is better for small businesses? Have you ever wondered about usin

Keyword research in SEO

What is keyword research in SEO and why is it important? If you have ever wondered about this, you are not alone.  What is keyword research? Keyword research is the process of finding and analyzing keywords, and using them for specific purposes like SEO (search engine optimization) or other marketing efforts. Keyword research can help us find out the search queries our target audience is looking for, the volume of the queries, their popularity, ranking difficulties and much more. What is SEO? SEO stands for search engine optimization. It is the process of making a webpage more attractive and easier to find by the search engine and your target audience. When search bots (or spiders) crawl a webpage, they index and store the details of the page such that it is easier to retrieve and match with to a query (or search terms as typed by the human searchers). The importance of keyword research in SEO To understand the importance of keyword research, let us first understand how the search eng

Why 'Content is King' in digital marketing?

  When was this phrase coined? This quote first appeared in an essay in 1996 on the Microsoft website. Bill Gates was describing the future of Internet as a marketplace for content.  What is content and why is it so important? Anything you create on the Internet can be classified as content; from writing for your website, to leaving comments on your favorite blog. Content is very important to a business. Here are 3 reasons why content is so important: 1. Good content improves brand identity Research shows that buyers make purchase decisions based on the brand they identify with. A survey by Dragon Search Marketing found that 61% of consumers buy from brands that produce custom content.  2. Good Content makes you look like an expert and is good for SEO While creating content, you must remember the acronym E-A-T. Any content a business generates should reflect Expertise, Authoritativeness, and Trustworthiness.  Good content with the right keywords in the right place work wonders for SE