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A Guide to YouTube SEO: How to make video a part of your marketing strategy?

  The use of video as a marketing tool is increasing rapidly. YouTube is not just a platform for creating and uploading video content, it is the world's second largest search engine.  Creating video content on YouTube can help a business drive social engagement, increase online conversions , engage online audience visually and increase your bottom line. Plus, YouTube is great for SEO (search Engine optimization), because it increases online visibility of your website. So, whether you decide to place a video on your homepage or decide to use it on your landing page, video content should be a part of your marketing strategy. Here is a guide on how to do YouTube SEO. In this article we have outlined 3 easy to follow steps to help you successfully use video in your content marketing strategy.  Keyword research Creating and uploading video content Measuring Success How to do YouTube SEO? Keyword Research This is the first step to create video content successfully. Why is this step impor

5 SEO trends to look out for in 2022

  SEO or search engine optimization can make a HUGE difference in the online presence and growth of any website. As the new year approaches, 5 SEO will remain vital and important for the success of online businesses. Here is a roundup of 5 SEO trends to look out for in 2022. The only constant in the world of SEO is change. SEO is always evolving, so it is very important to remain up to date with the latest SEO trends. 5 SEO trends to look out for in 2022 1. AI and Machine Language AI (artificial intelligence) and Machine Language will continue to make searches smarter and more user friendly. Both AI and ML are here to stay. And now they help search engines identify user intent better than before. In simpler words, AI and ML are helping search engines identify websites that provide high quality, useful content to users. Google’s RankBrain Algorithm will definitely play an important role in how the search engine helps users find your content. What does it mean to your business? G

What is Local SEO? A guide for local businesses.

There are 31.7 million small businesses in the US. A local business can be classified as a small business. Most of these local (or small) businesses serve their local communities, neighborhoods, counties or states.  In New York alone, 99.8% of all businesses are small businesses . A small, local business is important to the community. And many of these small businesses compete with each other to get the attention of their customers. According to Techjury.com, there are around 200 million active websites.  In this sea of competition, what helps your business website get noticed and attract relevant traffic in the local markets? Local SEO is one strategy most local websites can benefit from. What is Local SEO? Local SEO is implemented to increase the searchability and visibility of a website. This means that when local customers search for a business like yours in your local area, the chances of your website showing on top of the search engine result pages increases with local SEO.  How

Should I hire a Digital Marketing Agency to do my SEO?

As a business owner, chances are that you have toyed with this question 'should I hire a digital marketing agency to do my SEO or do it in-house?', or maybe you are still wondering about it. In this blog post, we will discuss some reasons on why hiring a dedicated team to handle some of your marketing needs is a good idea.  A lot of businesses are tempted to do it in-house. We completely understand this temptation to DIY, and will try and explain why it is a good idea to let the professionals handle it for you. If you want to increase the visibility of your website online, you need to have it optimized. SEO stands for search engine optimization. It includes making your website easier to crawl and index by the search engine. A well optimized website, helps increase the organic traffic and improve the overall popularity of your website.  Why should you hire a Digital Agency to handle your SEO? Below are 4 reasons you as to why you need to outsource your SEO to a Digital Agency/Co