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What is Local SEO? A guide for local businesses.

There are 31.7 million small businesses in the US. A local business can be classified as a small business. Most of these local (or small) businesses serve their local communities, neighborhoods, counties or states.  In New York alone, 99.8% of all businesses are small businesses . A small, local business is important to the community. And many of these small businesses compete with each other to get the attention of their customers. According to Techjury.com, there are around 200 million active websites.  In this sea of competition, what helps your business website get noticed and attract relevant traffic in the local markets? Local SEO is one strategy most local websites can benefit from. What is Local SEO? Local SEO is implemented to increase the searchability and visibility of a website. This means that when local customers search for a business like yours in your local area, the chances of your website showing on top of the search engine result pages increases with local SEO.  How

Should I hire a Digital Marketing Agency to do my SEO?

As a business owner, chances are that you have toyed with this question 'should I hire a digital marketing agency to do my SEO or do it in-house?', or maybe you are still wondering about it. In this blog post, we will discuss some reasons on why hiring a dedicated team to handle some of your marketing needs is a good idea.  A lot of businesses are tempted to do it in-house. We completely understand this temptation to DIY, and will try and explain why it is a good idea to let the professionals handle it for you. If you want to increase the visibility of your website online, you need to have it optimized. SEO stands for search engine optimization. It includes making your website easier to crawl and index by the search engine. A well optimized website, helps increase the organic traffic and improve the overall popularity of your website.  Why should you hire a Digital Agency to handle your SEO? Below are 4 reasons you as to why you need to outsource your SEO to a Digital Agency/Co

Google Tag Manager for business: 6 common questions about GTM

Since you have arrived at this blogpost; chances are that you are a website owner, or someone interested in web development . This tutorial is aimed at businesses considering using Google Tag Manager to help with their marketing needs. Let us begin this article by clearing the basics. This contains answers to some of the common questions businesses have about using the Google Tag Manager. Since Google Tag Manager and Google analytics are closely related, this FAQ also answers some basic questions about Google Analytics. This tutorial is divided into many sections: What is Google Tag Manager? What can I use Google Tag Manager for? What is Google Analytics? Who can install Google Analytics on my website? Do I need to set up both Google Analytics and Google Tag Manager on my website? What kinds of businesses need to install the Google Tag Manager on their website? 1. What is Google Tag Manager? Google Tag Manager is a free tag management system developed by Google that can be used by mark

Want a website? Start here: Things I need to consider before I talk to my designer.

You want to have a website for your growing business, but do not know where to start? Whether you are a first time entrepreneur or have been around the block a couple of times, having a checklist of things to consider before you start on your project always helps. In this blog, we give you a checklist of some important points you have to consider before you decide to embark on this process. How will I find a good website designer/developer? The first place to start is your immediate circle. Word-of-Mouth. Reach out to your family, friends and associates to ask if they know someone who can sit with you and help you navigate this journey. Ask for past references. Chances are that you will end up finding someone who meets your needs through these channels.  If this does not work, widen your net. This is where your trusty friend Google comes to help. There are many websites you can find freelance website designers whole are willing to work on your project with your budget. Don't be shy