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5 reasons why your small business should invest in paid Facebook ads

Facebook Ads for small businesses

If you are reading this article, chances are that you are interested in leveraging the power of paid advertising on Facebook to further your business.

In this article I discuss the 5 most important reasons why you need to consider using paid advertising on Facebook as a part of your marketing strategy.

1. Facebook has the largest market share among all social media platforms 

(source: sproutsocial).  Facebook had almost 2. 45 billion monthly active users globally, and it's user base continues to grow. Out of this 269 million users are in India, followed by 183 million in US. And this number is growing fast. 

No matter the size of your business, you cannot ignore Facebook. You need it to remain competitive. With such a large base of active users globally, there is always someone out there looking for a product or service like yours. 

2. It is more affordable, than you think. You can set your own budget

According to the Facebook for business website, you can set your own budget for running the monthly ad campaign. You can monitor and measure your campaign. You can decide how much you want to pay for the campaign, if you decide to change, you can readjust your budget according to your changing needs.

You can decide your own pricing. According to Facebook, the minimum daily budget for ads in USD is $5.00 for ads that require click, likes or user engagement. If you just want to pay for impressions, the minimum budget is $1.00. You never pay more than what you are comfortable to. 

You add a CTA (call-to-action button) to your ad and pay $150.00 for a 30 day campaign. 

3. Reach your desired audience
Facebook shows your ad to people who find it relevant. You can select your desired audience based on their demographics, like age, interest, geography and more. You can even reach new people whose interests are similar to the people who regularly interact with your website.

4. Faster ROI (Return on investment) than SEO
Paid advertising is an efficient and faster way to get people to engage with your brand. SEO or search engine optimization is a long term strategy of getting traffic to your website. While in SEO there is more trial and error, paid ads are much easier to manage and monitor.

With paid advertising, Facebook only shows your ad to people who are looking for them. That means, the people who see your ad are the ones who are most likely to engage with your brand.

More relevant traffic to your businesses = higher the chances of people engaging with it.

Paid advertising can show results much faster that organic methods like updating accounts, creating shareable content and commenting.

5. Improved Brand Awareness
Almost 98% of the active Facebook users have this social media network open on their mobiles (source: Statista) This means that most of the users have this app open on their mobile devices. Even if they do not click your ad every time it is shown, your ad's continued visibility build trust and raises chances for engagement in the long run.

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