The importance of having a professional website.
Your company’s website is its online identity. It is the first online point of interaction of many potential customers with your business. A great web design is the starting point of great website development.
You have a great idea. You have struggled for years and now you have built a company around your idea. You have clients, they are happy with your work. Now you need to expand. You want an online presence for your business. You need to have potential customers to be able to find you and reach you. You need a website. A well designed, easy to navigate website makes it easier to convert visitors into customers.
Professional website developer or a website builder, which is right for my business?Many small businesses struggle with how to go about setting up their website. Should you use a popular website builder like Wix, Godaddy, Weebly or hire a professional web developer to build the site? Which will benefit your company the most? Which is a more economical choice? Hiring a professional web developer to develop your website may seem to be expensive upfront but pays for itself in the long run.
A website’s main job is to capture attention. Most internet users who end up on your company’s website, fall into 2 broad categories:
- Customers or clients of your business who have previously interacted with your business in the past.
- Web users who are looking for businesses like yours and who have found your website through an online search or an offline recommendation.
Users that fall in the first category usually know your company’s URL and can easily find your business by typing the URL. Users that fall in the second category are potential customers for your business. They are the ones who find your company’s website through browsing or a google search.
A good looking and easy to use website, encourages the users to interact with not just the content of your website, but also encourages them to interact with your business. With the correct incentives, online users that fall in the second category of visitor to your website as described above, go from being visitors to paying customers for your business.
Here are 4 points backed by statistical data that prove hiring a professional to develop a customized website to fit your business’s needs is a good decision. A well-designed website means increased profit.
- Good SEO = increased traffic
- Better page performance
- Design matters
- Great website design as an effective and economical way of content marketing
1. Good SEO = increased traffic
SEO (Search Engine Optimization) increased your site’s visibility to search engines. A great SEO strategy makes websites more likely to appear in internet searches.
According to Sistrix, the click probability of the result on the first place on the SERP is almost 60%, while position 2 gets only 15% of the clicks. The 11th (first position on page 2 ) position gets only 0.19% of the clicks.
Once your business’s website gets found in a google search, you have to capture the attention of the user. A well-designed website captures the attention of the user and encourages them to interact with the site and the business.
2. Better page performance
According to the American Marketing Association website, an average consumer is exposed to 10,000 brands a day. Microsoft concludes that an average person’s attention span is just eight seconds.
That means when a web user visits your business’s website, you have just eight seconds to convert him from a casual visitor to a paying customer. A web page that loads quickly is vital towards that end.
According to Radware, 51% of the US shoppers said they would abandon a purchase if the site was too slow. That means that a business is losing more than half its customers if its website is too slow to load.
A professional web developer can help increase the loading speed of a website. Good code and optimized images that load quickly are just some of the things that can make a website more efficient and user friendly.
3. Design matters
A well-planned website, an easy UI (user interface) that makes the website easy to navigate and that provides great UX (user experience) are indispensable in today’s digital world. A professional can help ensure your company’s website incorporates this. According to the marketing statistics collected by Forbes, 38% of users say they will stop interacting with a website if the layout is unattractive.