Skip to main content

4 reasons why small businesses need to have a responsive website

Responsive design is also known as Mobile-friendly web design

A website is said to have responsive web design when the layout of the website responds to different screen sizes and adjusts to it. That means when users view the website on a desktop, tablet, mobile phone or any other device connected to the internet, they should notice 'hardly any difference' in the appearance of the website.

Increasing mobile traffic

According to Statista, 2.5 billion of the world's polulation had smartphones in 2016. This number has steadily increased and as of 2020, there are 3.5 billion smartphone users worldwide. With this increasing popularity of smartphones, internet usage around the world has changed.

People are increasingly using mobile devices to access the web as compared to the desktop, and this trend is unlikely to change. As of 2019, for every 203 organic searches done on mobile phones, there were only 128 searches done on the desktop (Source: BroadbandSearch Data)

Lower costs and maintenance of your website

It is cheaper maintaining one website is cheaper than two separate websites.  A responsive website adapts to any screen size to deliver good "user experience".  Having a responsive website can be costly upfront, but works out to be a lot cheaper in the long run.

Seamless User Experience

A responsive website design provides a much better user experience. Nobody likes to 'pinch and zoom' just to be able to read a website. Unresponsive websites usually distort the way they appear on mobiles or tablets. 

When a website is unresponsive, and designed only for the desktop, users visiting the website on a mobile may have difficulty scrolling through the pages of the website, the text may appear too small or the images may not align as they should. All this seems a pain for the user. This can drive users away and make them reluctant to interact with the website (or the business) again.

Responsive website design is good for SEO

The aim of your SEO efforts should be to drive organic traffic to your website. A responsive website ranks higher in the SERP. Google recommends that we adopt a responsive website design. 

"User-focused" browsing experience makes it easier for users to be able to find relevant information more easily on your website, thus making it more likely for them to spend more time on your website. It also increases the chances of them returning to your website again, thereby helping improve your SEO efforts. 

In conclusion, seamless user experience, easy adaptability to different screen sizes, lower maintenance costs and efficient delivery of content make choosing a responsive website design a wise investment for any small business.


Image source: Responsive design icon by iconfinder.com   

Popular Posts

Want a website? Start here: Things I need to consider before I talk to my designer.

You want to have a website for your growing business, but do not know where to start? Whether you are a first time entrepreneur or have been around the block a couple of times, having a checklist of things to consider before you start on your project always helps. In this blog, we give you a checklist of some important points you have to consider before you decide to embark on this process. How will I find a good website designer/developer? The first place to start is your immediate circle. Word-of-Mouth. Reach out to your family, friends and associates to ask if they know someone who can sit with you and help you navigate this journey. Ask for past references. Chances are that you will end up finding someone who meets your needs through these channels.  If this does not work, widen your net. This is where your trusty friend Google comes to help. There are many websites you can find freelance website designers whole are willing to work on your project with your budget. Don't be shy

Email marketing tutorial for small businesses

What is Email Marketing? Email Marketing is the use of email to promote products and/or services to the customers. It is like direct mail but instead of the postal service, it is done electronically over the internet. That makes it an easy and cost-effective way to reach and develop relationships with your customer base. How do I get started with Email marketing?   Choose your email marketing provider Choose your email marketing provider to suit your business needs.  Some popular email marketing providers are:  Infusionsoft (by Keap),  iContact,  myEmma,  Mailchimp,  Mailerlite,  Vertical response,  Campaign Monitor, and  AWeber Build your Email list At this point, it is tempting to buy an email list. Do not do it.  Never buy an email list, earn your subscribers organically. There are many reasons never to buy an email list. Here are a few: You cannot trust the quality of the lists: Some might have spelling mistakes, wrong first names, incomplete data. You come across as a spammer: The

Google My Business: A tutorial for small businesses

Google My Business is a free, easy to use online tool provided by Google for small businesses.  With a Google My Business, businesses can create a listing to easily connect to their customers across Google Search and Maps, post updates and see how customers are interacting with their business on Google. It is increasing important that businesses use their Google My Business listing to manage their online presence. If you are a local business, you must have a Google My Business listing. You need to optimize your Google My Business listing to reflect your service. Be sure to update all required information including website, name, phone number, street address (important for location in Maps) and work hours. Make sure you remain consistent with this information throughout the internet. Why is Google My Business important  Google is the world's most widely used search engine. When users search for local businesses, Google prefers to refer to listings done on it's ow