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Showing posts from September, 2020

Do I need to set up Google Analytics for my website? How will it help my business grow?

Yes, you do need to set up Google Analytics on your web property to track and understand visitors. Data gathered using Google Analytics will give you useful insights that can be used for marketing purposes. If you have ever wondered whether you need to set up Google Analytics for your website and why, this article is for you.  What is Google Analytics?  Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It is used by website owners to understand traffic to their web property (website or an app). The data collected by Google Analytics is anonymous.  This means that that It does not collect personally identifiable data like your name and email address. What data does Google Analytics collect and how can I use it to help my business?  When a user visits your property, Google Analytics starts tracking the visitor and collecting data. At its basic set up, it collects data like: Time of visit, page visited, and time spent on each webpage Re

Email marketing tutorial for small businesses

What is Email Marketing? Email Marketing is the use of email to promote products and/or services to the customers. It is like direct mail but instead of the postal service, it is done electronically over the internet. That makes it an easy and cost-effective way to reach and develop relationships with your customer base. How do I get started with Email marketing?   Choose your email marketing provider Choose your email marketing provider to suit your business needs.  Some popular email marketing providers are:  Infusionsoft (by Keap),  iContact,  myEmma,  Mailchimp,  Mailerlite,  Vertical response,  Campaign Monitor, and  AWeber Build your Email list At this point, it is tempting to buy an email list. Do not do it.  Never buy an email list, earn your subscribers organically. There are many reasons never to buy an email list. Here are a few: You cannot trust the quality of the lists: Some might have spelling mistakes, wrong first names, incomplete data. You come across as a spammer: The