What is Email Marketing?
Email Marketing is the use of email to promote products and/or services to the customers. It is like direct mail but instead of the postal service, it is done electronically over the internet. That makes it an easy and cost-effective way to reach and develop relationships with your customer base.
How do I get started with Email marketing?
Choose your email marketing provider
Some popular email marketing providers are:
Infusionsoft (by Keap), iContact, myEmma, Mailchimp, Mailerlite, Vertical response, Campaign Monitor, and AWeber
- You cannot trust the quality of the lists: Some might have spelling mistakes, wrong first names, incomplete data.
- You come across as a spammer: The people on the list have not given you the consent directly to email them, so there are chances that the emails from you might land up into the spam folder in their mailbox. This defeats the entire purpose of doing email marketing.
- You might run into trouble with your email marketing provider. Most email marketing provider platforms keep a count of where your emails land and if they are opened or not. Too many bounce backs make lead to the email provider closing your account (or sometimes it may even mean legal trouble).
- You are violating the CAN-SPAM Act in the United States. Other countries too would have similar bills in place against bulk email marketing.
Plan and implement your campaigns
- Welcome emails: Here you thank your subscriber for signing up.
- Tutorial and tips email: DIY videos, 'how to' emails, installation guides, motivational tips, the list is endless. Give your subscriber a reason to engage with your business.
- Customer stories: If you are a service provider, share testimonials and work examples. And remember ALWAYS ASK FOR PERMISSION
- Brand stories: Why customers prefer your brand over similar brands in the industry.
- Re-engagement emails: These are 'miss you' and 'come back' emails where you try and persuade your subscriber who has lost interest to come back. These emails are actually the most difficult ones to write.
- Cart abandonment reminders: Used by retailers and ecommerce businesses o reach out to customers who have not completed their shopping transaction as yet.
- Time sensitive promotions: Emails sent out with offers for discounts which expire soon. Example of this type of email is a sale for Mother's day.
- Receipt emails: After a customer finishes up a transaction on your site, thank them for making the sale.
- Sales follow up emails: If you are selling a physical product, chances are that the customer has to wait before the delivery is completed. You can send out follow up emails during this time.
- Review request: Once customers have completed their transaction with you, you can ask them for their review.