Are you wondering what is 'Web Analytics'? and why is it important for your website?
In this article, we will explain define web analytics, discuss a tool most commonly used by businesses and why you should use it too.
What is Web Analytics?
Website Analytics, or Web Analytics, refers to the collection, processing, measurement, and reporting of data generated on the web.
Simple enough! No, not really. The next question here is what actually is this 'data' and how is it generated? Simply put, all users of the website (human or non-human) generate data by the activities they perform online. Measuring this online data is one of the jobs performed by a web analytics tool. Processing it into usable information and reporting is another.
Web analytics provides you usable information about the users that visit your web property.
Why is Web Analytics important?
Which web analytics platform should I use for my website?
Why should I use a web analytics tool for my website?
1. Get to know your visitors
- Age: This parameter tells us about the age range of the visitors to the website.
- Gender: This information tells us about the gender of our website and might be interesting to bloggers, retailers etc.