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Showing posts from December, 2020

5 Digital marketing trends to look out for in 2021

Goodbye 2020, welcome 2021!  The year 2020 has been a game changer, to say the least. No one can predict with absolute certainty what the year 2021 will be like.  The digital landscape is the hardest to predict. With new technologies and tools being introduced at a neck breaking speed, 2021 hold challenges that not only seem difficult to predict; but often hard to navigate. By now, most businesses have woken up to the reality that they need an online presence. Online presence for most businesses is no longer limited to a website; they need a responsive website  a strong social media presence , and  email marketing among others.  Here is a list of 5 interesting trends in digital marketing to be aware of in the year 2021. Hello Alexa! The use of voice controlled devices like Google Home, Amazon's Alexa, Apple's Siri and Microsoft's Cortona will continue to rise. Smart-home controlled automation has been around for a while now. Due to the lockdown, people are getting increasi

Is search engine optimization still relevant? and should I invest in it?

YES - a simple answer to the question.   As a digital marketing service provider, I find SEO to be one of the toughest services to sell to small businesses. Reason: you cannot see the results immediately. SEO is a long-term strategy to rank your website for relevant keywords. This makes small businesses reluctant to invest resources in SEO.  What makes SEO so important? Let us dig deeper to understand the relevancy of SEO better. What is SEO?   SEO is an acronym for Search Engine Optimization. It refers to the process of optimizing your website (design and content) so that it becomes more attractive to the search engine. This is done in hopes that the search engine will display our website on top of the search engine result pages, sending more organic or unpaid traffic to our website.  Why is SEO relevant to small businesses?  In simplest terms, good SEO helps your website or blog stand out. Google generates 1.1 million GB of internet traffic per minute . And this is just Google alone

What is Mailchimp and how does it work?

Mailchimp is an all-in-one integrated marketing platform for small businesses; a marketing automation platform and email marketing service.  Let us understand what this means and what is Mailchimp used for? All small businesses need an audience to market their product or service to. Getting online and having a website is a way to do it. Having social media accounts on Facebook , or other platforms is a way to engage with your audience, so is sending out newsletters and emails.  All these are marketing functions which can be performed using a CRM (Customer relationship management) platform like Mailchimp. CRM stands for Customer Relationship Management. A business can maintain a list of its customers, grow its audiences and engage with them using this platform. All businesses and companies want to grow their revenue and expand their reach to by targeting global audiences. Mailchimp provides them with the tools to do so. What is Mailchimp used for? To create and store mailing lists Cons