Skip to main content

What is Mailchimp and how does it work?


Mailchimp is an all-in-one integrated marketing platform for small businesses; a marketing automation platform and email marketing service.  Let us understand what this means and what is Mailchimp used for?

All small businesses need an audience to market their product or service to. Getting online and having a website is a way to do it. Having social media accounts on Facebook, or other platforms is a way to engage with your audience, so is sending out newsletters and emails. All these are marketing functions which can be performed using a CRM (Customer relationship management) platform like Mailchimp.

CRM stands for Customer Relationship Management. A business can maintain a list of its customers, grow its audiences and engage with them using this platform. All businesses and companies want to grow their revenue and expand their reach to by targeting global audiences. Mailchimp provides them with the tools to do so.

What is Mailchimp used for?

To create and store mailing lists

Consider this scenario, you sell pet supplies though your online store. You are currently running an ad  campaign targeting pet owners. Tina has 2 pet dogs. Tina sees your ad in her Facebook feed. Ideally, she would be your potential customer, but as of today, Tina has all the pet supplies she needs. She does not want to shop today. She likes your ad, but does not want to buy anything right now. She is running low on pet food, but she enough for this month. She will need to buy a bag of pet food next month. How will you make sure that she remembers you when she decides to shop for a bag of pet food? 

When she likes your ad and decides to give you her email address, you need to have a place you can store her address. That is where Mailchimp comes into play. This email address (and that of other potential customers like her), can be saved in a mailing list on Mailchimp. You could then send emails to these leads (or potential customers) so that they remember you and can engage with you when they need the services/products you are selling. 

Engaging existing customers

Emailing discount coupons and sales reminders are a few things you could do to engage existing customers. Mailchimp is easy to use and offers many customizable templates for your email campaigns. You could send emails out right away, or schedule them to be sent out later. 

Now coming back to your online store. Imagine Max is shopping online. He puts 2 pet toys in his online shopping cart and continues to shop. While he is shopping there is a power surge at his home.  His computer shuts down before he has had a chance to checkout his order. In such scenarios, Mailchimp allows you and option by which you could email a reminder to Max saying that he has items in his shopping cart and could come back online and finish his transaction. 

Targeting new customers 

You could use Mailchimp for targeting newer customers by using it to run paid advertisement campaigns. These paid ads could be displayed on your social media pages, like Facebook and Twitter, to engage your audiences and increase the reach of your campaigns. 

Conclusion

In the above examples we learn about Mailchimp and how to use it to improve customer service and increase revenue for small businesses.

Click here for our email marketing tutorial.

So, are you ready to start using email marketing for your business? Get in touch with us.

Image source: Pexels

Popular Posts

Want a website? Start here: Things I need to consider before I talk to my designer.

You want to have a website for your growing business, but do not know where to start? Whether you are a first time entrepreneur or have been around the block a couple of times, having a checklist of things to consider before you start on your project always helps. In this blog, we give you a checklist of some important points you have to consider before you decide to embark on this process. How will I find a good website designer/developer? The first place to start is your immediate circle. Word-of-Mouth. Reach out to your family, friends and associates to ask if they know someone who can sit with you and help you navigate this journey. Ask for past references. Chances are that you will end up finding someone who meets your needs through these channels.  If this does not work, widen your net. This is where your trusty friend Google comes to help. There are many websites you can find freelance website designers whole are willing to work on your project with your budget. Don't be shy

Email marketing tutorial for small businesses

What is Email Marketing? Email Marketing is the use of email to promote products and/or services to the customers. It is like direct mail but instead of the postal service, it is done electronically over the internet. That makes it an easy and cost-effective way to reach and develop relationships with your customer base. How do I get started with Email marketing?   Choose your email marketing provider Choose your email marketing provider to suit your business needs.  Some popular email marketing providers are:  Infusionsoft (by Keap),  iContact,  myEmma,  Mailchimp,  Mailerlite,  Vertical response,  Campaign Monitor, and  AWeber Build your Email list At this point, it is tempting to buy an email list. Do not do it.  Never buy an email list, earn your subscribers organically. There are many reasons never to buy an email list. Here are a few: You cannot trust the quality of the lists: Some might have spelling mistakes, wrong first names, incomplete data. You come across as a spammer: The

Google My Business: A tutorial for small businesses

Google My Business is a free, easy to use online tool provided by Google for small businesses.  With a Google My Business, businesses can create a listing to easily connect to their customers across Google Search and Maps, post updates and see how customers are interacting with their business on Google. It is increasing important that businesses use their Google My Business listing to manage their online presence. If you are a local business, you must have a Google My Business listing. You need to optimize your Google My Business listing to reflect your service. Be sure to update all required information including website, name, phone number, street address (important for location in Maps) and work hours. Make sure you remain consistent with this information throughout the internet. Why is Google My Business important  Google is the world's most widely used search engine. When users search for local businesses, Google prefers to refer to listings done on it's ow