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Showing posts from February, 2021

Keyword research in SEO

What is keyword research in SEO and why is it important? If you have ever wondered about this, you are not alone.  What is keyword research? Keyword research is the process of finding and analyzing keywords, and using them for specific purposes like SEO (search engine optimization) or other marketing efforts. Keyword research can help us find out the search queries our target audience is looking for, the volume of the queries, their popularity, ranking difficulties and much more. What is SEO? SEO stands for search engine optimization. It is the process of making a webpage more attractive and easier to find by the search engine and your target audience. When search bots (or spiders) crawl a webpage, they index and store the details of the page such that it is easier to retrieve and match with to a query (or search terms as typed by the human searchers). The importance of keyword research in SEO To understand the importance of keyword research, let us first understand how the search eng

Why 'Content is King' in digital marketing?

  When was this phrase coined? This quote first appeared in an essay in 1996 on the Microsoft website. Bill Gates was describing the future of Internet as a marketplace for content.  What is content and why is it so important? Anything you create on the Internet can be classified as content; from writing for your website, to leaving comments on your favorite blog. Content is very important to a business. Here are 3 reasons why content is so important: 1. Good content improves brand identity Research shows that buyers make purchase decisions based on the brand they identify with. A survey by Dragon Search Marketing found that 61% of consumers buy from brands that produce custom content.  2. Good Content makes you look like an expert and is good for SEO While creating content, you must remember the acronym E-A-T. Any content a business generates should reflect Expertise, Authoritativeness, and Trustworthiness.  Good content with the right keywords in the right place work wonders for SE