Skip to main content

Google Tag Manager for business: 6 common questions about GTM

Since you have arrived at this blogpost; chances are that you are a website owner, or someone interested in web development. This tutorial is aimed at businesses considering using Google Tag Manager to help with their marketing needs.

Let us begin this article by clearing the basics. This contains answers to some of the common questions businesses have about using the Google Tag Manager. Since Google Tag Manager and Google analytics are closely related, this FAQ also answers some basic questions about Google Analytics.

This tutorial is divided into many sections:

  1. What is Google Tag Manager?
  2. What can I use Google Tag Manager for?
  3. What is Google Analytics?
  4. Who can install Google Analytics on my website?
  5. Do I need to set up both Google Analytics and Google Tag Manager on my website?
  6. What kinds of businesses need to install the Google Tag Manager on their website?

1. What is Google Tag Manager?

Google Tag Manager is a free tag management system developed by Google that can be used by marketers to easily edit and manage all tags on a website. It needs to be installed by the development team on every page of the website that you want to track. Installing the Google Tag Manager usually involves installing two JavaScript snippets in the HTML of the webpage.

Additional resources:

2. What can I use Google Tag Manager for?

Google Tag Manager (GTM) can track various user interactions on your website and send the data to third party tools like Google Analytics, Google Ads, Facebook Ads etc.

Some examples of the interactions (but not limited to) GTM an capture are 

  • Button Click events
  • Form downloads
  • Video player interactions (how many times has a YouTube video on your website been viewed?)
Additional resource:

3. What is Google Analytics? 

It is a free tool developed by Google for businesses. It is free for small to mid-sized businesses. Google Analytics is a web analytics service that can be used to collect and monitor traffic data to a website. Monitoring traffic helps us to acquire insights that can give us important information that can be used for marketing purposes. 

Google Analytics is a JavaScript tag that is inserted on every page of the website we want to track. When a user visits the page of a website containing this Google Analytics tag, this tag runs in the background (in the web browser)and collects data. This data is processed by Google and shown in easy to understand reports and graphs through the Google Analytics dashboard. 

Additional recourses:

4. Who can install Google Analytics on my website?

Your development team is usually the one that can help you out on this one. They will install a JavaScript snippet on every page of your website that you need to track.

5. Do I need to set up both Google Analytics and Google Tag Manager on my website?

No. You do not need both. You can have your developer set up Google Tag Manager on your website and then you can implement Google Analytics through the Google Tag Manager dashboard. The advantage of this approach is that you do not need to rely a developer to set up and manage the Google Analytics tag in the GTM dashboard. A marketer can set up and manage this and many other marketing tags on the GTM dashboard. As your business grows, you may eventually want to start using other online platforms like Google Ads, Facebook Ads, Instagram Ads etc to grow. When this happens, you can again use Google Analytics to track your data to see how successful your campaigns are. To do this, you will have to add tracking code from the social media platform to your HTML code. This means your web pages run the risk of becoming bulky and slowing down. But with Google Tag Manager you eliminate this risk. You can just add the custom tracking codes provided by these social media platforms to the Google Tag Manager. 

6. What kinds of businesses need to install the Google Tag Manager on their website?

Any business that has does transactions online, needs the Google Tag Manager. GTM is very important for anyone who is involved in e-commerce, runs an online store, sells or buys goods online. If you use social media for marketing, you need to have the Google Tag Manager installed on your website. The GTM dashboard will provide an easy way to manage all your pixels in one place. 

In today's economy, many businesses do most of their marketing online. Because of this GTM has become an indispensable tool for them. In my recommendation, all businesses need to have the Google Tag Manager installed on their websites. 

About the Author

Anandi Merchant has been working with businesses to improve their web presence since 2015. She holds a Master of Science (MS) in Electrical Engineering from SUNY, Binghamton. Her Expertise include SEO (Search Engine Optimization) and Analytics. 

If you need help installing Google Analytics or Google Tag Manager on your website or improving your web presence, you can contact us.

Popular Posts

Want a website? Start here: Things I need to consider before I talk to my designer.

You want to have a website for your growing business, but do not know where to start? Whether you are a first time entrepreneur or have been around the block a couple of times, having a checklist of things to consider before you start on your project always helps. In this blog, we give you a checklist of some important points you have to consider before you decide to embark on this process. How will I find a good website designer/developer? The first place to start is your immediate circle. Word-of-Mouth. Reach out to your family, friends and associates to ask if they know someone who can sit with you and help you navigate this journey. Ask for past references. Chances are that you will end up finding someone who meets your needs through these channels.  If this does not work, widen your net. This is where your trusty friend Google comes to help. There are many websites you can find freelance website designers whole are willing to work on your project with your budget. Don't be shy

Email marketing tutorial for small businesses

What is Email Marketing? Email Marketing is the use of email to promote products and/or services to the customers. It is like direct mail but instead of the postal service, it is done electronically over the internet. That makes it an easy and cost-effective way to reach and develop relationships with your customer base. How do I get started with Email marketing?   Choose your email marketing provider Choose your email marketing provider to suit your business needs.  Some popular email marketing providers are:  Infusionsoft (by Keap),  iContact,  myEmma,  Mailchimp,  Mailerlite,  Vertical response,  Campaign Monitor, and  AWeber Build your Email list At this point, it is tempting to buy an email list. Do not do it.  Never buy an email list, earn your subscribers organically. There are many reasons never to buy an email list. Here are a few: You cannot trust the quality of the lists: Some might have spelling mistakes, wrong first names, incomplete data. You come across as a spammer: The

Google AdWords or Facebook advertising: Which is better for small businesses?

In this article we will discuss what is paid advertising, why should a small business consider using paid leads, and how should they go about doing it. Let us define some terms used in this article :   Paid advertising : The process of marketing your content through paid methods. SEM : Search Engine Marketing. This is a process of internet marketing that promotes a website by increasing its visibility website in search engine result pages (SERP).  SMM : Social Media Marketing. This is a process of internet marketing that utilizes the social media platforms as a marketing tool.  Leads: Any user who is interested in interacting with the services or products sold by your company. They may not be ready to make a purchase immediately, but may do so in the future.  How do I start out with paid advertising:  Paid Ads can be implemented on the search engines (like Google, Bing or Yahoo) or on Social media platforms (like Facebook, Twitter, Pinterest, LinkedIn).  One main consideration to cho