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Google Analytics metrics to monitor for blogging

Whether you maintain a blog for hobby or for a company, you need to know how to determine if your blog is a success or not. To determine this, you need to monitor the online traffic that visits your blog. Google Analytics is an excellent tool to have to do that. Once you do that, […]

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Keyword research in SEO

What is keyword research in SEO and why is it important? Have you ever wondered about keyword research and why is it important to your SEO strategy? We have you covered. In this guide we explain some definitions, show you how to use a free tool for keyword research and explain to you why it […]

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Why it is important to use social media for business

In today’s digital society, using social media for business is a no brainer.¬† The big question is: Which platform/s should your company engage in? Should you stick to 2-3 platforms or make accounts on several? How often should you post on each platform? And what type of content should you post? In this blog post, […]

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A Guide to YouTube SEO

The use of video as a marketing tool is increasing rapidly. YouTube is not just a platform for creating and uploading video content, it is the world’s second largest search engine.¬†Creating video content on YouTube can help a business drive social engagement, increase online conversions, engage online audience visually and increase your bottom line. Plus, […]

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5 SEO trends to look out for in 2022

SEO or search engine optimization can make a HUGE difference in the online presence and growth of any website. As the new year approaches, 5 SEO trends will remain vital and important for the success of online businesses. Here is a roundup of 5 SEO trends to look out for in 2022. The only constant […]

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What is Local SEO? A guide for local businesses.

There are 31.7 million small businesses in the US. A local business can be classified as a small business. Most of these local (or small) businesses serve their local communities, neighborhoods, counties or states. In New York alone, 99.8% of all businesses are small businesses. A small, local business is important to the community. And […]

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Should I hire a Digital Marketing Agency for SEO?

As a business owner, chances are that you have toyed with this question ‘should I hire a digital marketing agency to do my SEO or do it in-house?’, or maybe you are still wondering about it. In this blog post, we will discuss some reasons on why hiring a dedicated team to handle some of […]

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Using Google Tag Manager for business

Since you have arrived at this blogpost; chances are that you are a website owner, or someone interested in web development. This tutorial is aimed at businesses considering using Google Tag Manager to help with their marketing needs. Here is why we believe that it is a good idea to use Google Tag Manager for […]

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Want a website? Questions to ask your developer

You want to have a website for your growing business, but do not know where to start? Whether you are a first-time entrepreneur or have been around the block a couple of times, having a checklist of things to consider before you start on your project always helps. In this blog, we give you a […]

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Top 5 Posts of 2020

Below is a list of 5 of our most visited blogs of the year 2020. 1. Email marketing tutorial for small businesses As the name suggests, this is a tutorial for small, mid-sized businesses We use Mailchimp as our email automation provider in this tutorial. If you have ever wondered about email marketing or Mailchimp, […]

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Why ‘Content is King’ in digital marketing?

When was this phrase coined? This quote first appeared in an essay in 1996 on the Microsoft website. Bill Gates was describing the future of Internet as a marketplace for content. What is content and why is it so important? Anything you create on the Internet can be classified as content; from writing for your […]

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What is Social Media Marketing for small business?

Have you ever wondered what is social media marketing? And why it is important? In this article, we aim to explain what social media marketing for small business is and why should you engage in it. Social Media Marketing for small business Social Media Marketing (SMM) is a form of digital marketing using social media […]